Fluent Renewables

The Need:

Founded in 2023, Fluent Renewables created renewable energy from waste. The Fluent team came to Aspen Creatives with the tech, however no marketing materials, so a whole brand personality was needed that could be malleable to their business changes.

Goals:
1) Create a brand identity that is malleable

The Approach:

After extensive research into their two customer segment options, our team decided on Fluent Renewables because it encapsulates the main idea of Fluent’s technology that would always be true; creating renewable energy/gas from waste.

The Result:

Due to Fluent’s credibility with a LinkedIn, website, and modern logo, the team was able to have a backbone of credibility before making 36+ customer calls with 4+ serious investors. Fluent is still in a very early stage of development, however their marketing bones can be changed based on their next pivot.